Grainful

Scope   |   Strategy + Brand Identity + Package Design + Graphics Library + Social Content


Opportunity / Problem

A relatively new entrant into the healthy frozen food category approached us to help them completely re-brand their offerings. Their existing packaging and personality were too generic and not reflective of their unique, small craft brand status. The challenge: Help Grainful establish their voice and position them for an enduring brand identity.

Key Discovery  / Strategy

The frozen food aisle is a crowded space and the one place in the grocery store where shoppers are not typically adventurous. In order for a small player like Grainful to attract attention, they had to move beyond a benefit driven health message and create an emotional connection to their consumers. So we positioned Grainful to "Power Everyday Adventures" and created custom illustrations bring those stories to life.

Response / Results

The new strategy and packaging officially launched on March 1st, with products set to hit stores shortly thereafter. Stay tuned….

 

Brand Identity + Package Design

Grainful Packaging
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Back Side of Packaging - Brand Story

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Package Design

Brand Guide Book / Love Book

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Website

Instagram Teaser Campaign

“It’s been incredible working with Love & The Machine. They’re passionate, hardworking, fun, detail-oriented, and all-around great partners. Their ability to consistently deliver brilliant creative never ceases to amaze me. They’re masterminds.”
— KATIE LONG, MARKETING MANAGER, GRAINFUL